The Digital Media with Analytics program at Bengaluru Yeshwantpur Campus is a cutting-edge master's degree designed to equip students with the skills necessary to thrive in today's data-driven digital landscape. Aligned with the principles of the New Education Policy (NEP), this interdisciplinary program merges digital media technology with data analytics.
Graduates of this program will be well-prepared for a wide range of in-demand careers, including AI research and development, data journalism, data analysis, digital content creation, digital marketing, UI/UX design, and more. 

By fostering innovative thinking and strategic decision-making, this program aligns with the United Nations Sustainable Development Goals, preparing students to address global challenges and contribute to a sustainable future.
This two-year master's degree offers advanced learning opportunities and equips students with the practical skills and theoretical knowledge required to excel in the dynamic field of digital media.