Dr. Ajay Jose, an Associate Professor, specializes in Marketing with over 24 years of experience. His career spans diverse sectors, including Insurance, Education, FMCG, Renewable Energy, and Healthcare. He has held prominent roles at organizations like LIC of India, Shell, and PepsiCo. Dr. Ajay has published five articles in 'A' and three in 'B' ranked journals of the ABDC. His concept of 'Digital Sports Well-being' (DSW) was featured in the Journal of Services Marketing. His research interests include transformative service research, service quality, ESG, and embedded insurance. He serves as a reviewer for several esteemed journals and has two patents to his name. Dr. Ajay has also authored a book and is frequently invited as a keynote speaker and trainer. His students consistently praise his engaging teaching style and impactful delivery.